
Kim
Rodriguez
Resume
Education
University of Utah Salt Lake City, UT
Bachelor of Arts, Communication Graduated: May 2017
Spanish Minor
Work Experience
Jerry Seiner Dealerships Salt Lake City, UT
Marketing Coordinator January 2021 – October 2021
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Assisted in coordinating the marketing plan and strategy by analyzing inventory, planning and organizing promotional presentations, and updating calendars.
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Compiled monthly campaign objectives, timelines, and deliverables to sales teams and vendors, and provide instructions for use or promotion.
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Maintained inventory of marketing materials, ensuring all resources are current and accurate, and coordinated the creation of new materials as needed.
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Organized invoices, track budgets, and submit documentation for reimbursement to multiple manufacturers.
iHeartMedia West Valley City, UT
Digital Marketing Specialist April 2018 – September 2020
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Coordinated the post-sale process of digital campaigns which included scheduling both owned and operated as well as third-party marketing assets including, but not limited to, geofencing, OTT, email, display, and streaming audio.
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Oversaw and optimized campaigns, verified ad spend, and generated reporting on a per campaign basis.
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Strategized, generated, and optimized campaign creative.
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Operated as a liaison between account executives, clients, and vendors to properly manage communication for their campaigns.
iHeartMedia West Valley City, UT
Receptionist August 2017 – April 2019
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Organized and scheduled prize giveaways and promotions for five stations.
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Gathered winner forms from listeners, collected their prizes, and entered data to Promosuite to maintain accurate listener profiles and prize inventory.
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Supported the Promotions and Sales staff to ensure deadlines were met
iHeartMedia West Valley City, UT
Remote Tech September 2017 – April 2018
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Set up tents, banners, and audio equipment for on-site remotes to broadcast a station.
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Recorded on-air talent at multiple locations in the Salt Lake City area to promote different businesses and events.
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Captured photos of the events for clients.
George S. Eccles Student Life Center Salt Lake City, UT
Marketing Associate January 2016 – October 2017
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Managed social media accounts to promote activities for Campus Recreation Services.
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Assisted and led photoshoots for promotional material.
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Updated the website that promoted events happening in the building.
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Represented the facility at various informational booths across campus.
George S. Eccles Student Life Center Salt Lake City, UT
Membership Services Associate August 2015 – August 2017
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Educated patrons on current facility policies.
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Sold memberships and day passes to guests interested in facility use.
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Answered questions regarding Campus Recreation Services.
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Monitored the turnstiles to ensure correct guidelines for entering the facility were met.
Relevant Coursework
Absolute Communication Class Salt Lake City, UT
Thanksgiving Point Team Member January 2016 – May 2016
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Presented to key figures of Thanksgiving Point how to better market the location to people between the ages of 18-25.
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Generated a portion of the artwork for their marketing campaign.
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Implemented a more effective way of utilizing their social media sites to draw attention to other areas of the location.
Volunteer Experience
George S. Eccles Student Life Center Salt Lake City, UT
Crimson Council October 2015 – July 2016
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Interviewed potential candidates for the Student Life Center staff.
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Represented Membership Services to bring up issues in the Student Life Center and resolve them.
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Was a voting member of the council when making critical decisions regarding Campus Recreation Services.
Residence Hall Association Marketing Board Salt Lake City, UT
Board Member September 2014 – May 2015
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Designed posters advertising the upcoming events.
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Photographed many of the events.
Skills
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Technical: Adobe Creative Suite, Microsoft Office Suite, Microsoft Teams, Google AdManager 360, Trello, Promosuite, Viero, Constant Contact, MailChimp, WordPress, Quickbooks, and Salesforce.
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Language: Professional proficiency with Spanish.